As the festive season approaches, Coles is bringing a sprinkle of Christmas cheer to its shoppers with a delightful ‘instant win’ campaign designed to help customers save big while they tick off their holiday shopping lists. Imagine the joy of having your grocery bill slashed as you’re about to pay – it’s the kind of surprise that can make anyone’s day a little brighter.
Starting this Wednesday, Coles is launching its inaugural Christmas Instant Win giveaway, a campaign that promises to be a game-changer for many Australians. With the cost of living on the rise and the festive season known for stretching budgets, this initiative couldn’t come at a better time.
Here’s how it works: as you glide your trolley through the aisles, filling it with festive treats and essentials, keep in mind that a purchase of $20 or more could be your golden ticket. When you reach the checkout and scan your registered Flybuys card, you could be one of the more than 66,000 lucky shoppers to receive a surprise discount on your bill. These savings range from $10 to a whopping $100 off your Coles shop, and the best part? You can choose to redeem your prize immediately or store it on your Flybuys account to use by March next year.
Coles has set aside $2 million for this campaign, ensuring that the season of giving lives up to its name. Amanda McVay, Coles chief customer officer, expressed the company’s excitement about the giveaway: ‘Our Christmas Instant Win giveaway is all about adding a special surprise to the shopping experience, helping our customers get more value when they shop with us this holiday season,’ she said. ‘We want to say thank you to our customers for shopping at Coles by spreading some festive cheer – and we can’t wait to see the joy and excitement as our customers win.’
This campaign is not just about the savings; it’s about the experience. The anticipation of winning adds a layer of excitement to the mundane task of grocery shopping. It’s a clever way for Coles to show appreciation for their customers’ loyalty, and it’s a win-win for everyone involved.
As we all know, the festive season can be financially draining. With gifts to buy, feasts to prepare, and decorations to hang, every little saving can make a significant difference. Coles’ Christmas Instant Win campaign is a timely reminder that the spirit of giving is alive and well.
So, dear readers, are you ready to try your luck at Coles? Have you experienced the thrill of an ‘instant win’ before? Share your stories and tips in the comments below – we’d love to hear how you’re making the most of this festive opportunity to save. And remember, the next time you hear the beep at the Coles checkout, it might just be the sound of savings coming your way.
