As the Australian sun climbs higher and the days grow longer, the allure of sandy shores and the soothing sound of waves beckon us to the beach. But amidst the relaxation and the splashing around, there’s a particular worry that often plagues our seaside serenity: where do we safely stash our valuables while we take a dip or walk along the shore?
Enter Kmart’s latest innovation, a nifty $5 item that’s causing quite a stir among shoppers.
The beach cup holder, a seemingly unassuming gadget, has landed in Kmart Australia stores just in time for the summer season, and it’s reportedly being purchased by savvy beachgoers already.
Its clever design allows you to keep your phone, keys, wallet, sunglasses, and other small items all in one spot, safe from the sand and surf.
What’s particularly ingenious about this cup holder is its dual-compartment structure. One round section cradles your drink, while a bridge-shaped compartment is the perfect snug spot for your keys and phone.
Meanwhile, with its spike at the bottom, you can easily anchor it into the sand, ensuring your drink stays upright and your valuables stay put.
Its variety of colours is not only for aesthetic purposes. The bright colours also make it easy to spot the cup holders against the golden sands, reducing the chance of losing sight of your personal belongings.
‘Keep your keys, phone and drink bottle in one place this summer with our $5 beach cup holder,’ Kmart Australia wrote on social media.
The post has since made the waves online with over 861,000 views and countless comments, with shoppers expressing their mixed reactions.
‘Genius,’ commented one person, while someone else wrote, ‘This is great for the beach,’ ‘
‘I didn’t think I needed it – but Kmart is telling me I need it. So I think I definitely need it,’ quipped a third one, to which another person responded, ‘’OMG I absolutely need this,’
Others chimed in and echoed the sentiment, saying Kmart’s new summer product is a ‘must-buy for the beach’.
Meanwhile, some have raised concerns that the cup holder could potentially attract thieves, making it easier for them to grab all your valuables in one go.
‘’Going to be like a moth to the flame for thieves,’ opined one person.
‘’Ah yes, how to have all your stuff stolen in one swipe,’ commented another.
Others also cited the product’s possible impact on the environment.
‘Can you try to make this out of something that isn’t plastic?’ asked one commenter, while a second one wrote, ‘[This is] more unnecessary plastic in our oceans. Because let’s face it, that’s where most of these will end up!’
The multi-functional cup holders made of Polypropylene (PP) material measure 18.5 cm in height, 13.2 cm in width, and 9.5 cm in dimensions. These are now available both in-store and online.
To our readers, what are your thoughts regarding Kmart’s new summer product? Are you interested in getting one?Share with us other ingenious solutions you use to keep your valuables safe while soaking up the sun– we’d love to hear how you’re making the most of these sunny days!
Also read: Healthy summer delights: 5 must-try Donna Hay recipes to savour this season!
