As we grow older, a magical thing happens. Slowly but surely, we begin to feel more comfortable in our own skin.
But, while we’re all about embracing our natural, barefaced beauty, there’s also a time and place for getting glammed up. Whether we’re heading to a special event like a wedding or want to look amazing in our beach holiday photos, false lashes are one of the easiest ways to add some extra ‘wow’ factor to a look.
That said, lash extensions can be expensive and time-consuming to upkeep. Not to mention, it’s common to develop sensitivities to the glue — which can leave you with swollen lids or red eyes (not exactly the desired look). But, what if there was a safe and effective way you could achieve fluttery, ‘va va voom’ lashes at home, at a fraction of the cost? That’s exactly where Custom Lashes comes in.
A budget-friendly alternative to lash extensions
The up-and-coming beauty brand was founded by a young Aussie woman named Vivien Molnar. After struggling with depression and unemployment upon graduating from university, the Brisbane local discovered a newfound sense of purpose after enrolling in a lash course.
However, as she began offering eyelash extension services to her friends and family, the shortcomings of this salon service revealed themselves. This sparked a lightbulb moment that would revolutionise how women approach beauty.
“Seeing how much time and money my clients were spending, and knowing the health risks involved, I knew there had to be a better way,” says Vivien. “I wanted to create something that made beauty more accessible and less of a burden.”
Out of this desire to help women look their best without having to compromise on time or money, Custom Lashes was born. The kits include clusters of cruelty-free lashes that can be easily and seamlessly applied at home, even for those who have sensitive eyes. After the lashes are applied with specialised tweezers, they’re sealed with a powerful-yet-non-irritating bond that ensures they stay in place for five to seven days.
The entire process is designed to take just five minutes, compared to the hours you might spend in the salon. The lashes can also be reused again and again, especially if you look after them by giving them a wash with baby shampoo between uses. This means you can get even more mileage out of your new DIY beauty routine.
Perfectly customised to you
Via @customlashesofficial Instagram
Beauty isn’t one-size-fits-all, and your lashes shouldn’t be either. If you’ve ever seen eyelash extensions that seemed to overwhelm the wearer’s face, it’s likely because they weren’t customised to their eye shape. Custom Lashes are available in many different lengths and styles — so whether you have round, almond or hooded eyes, you can find the perfect lash look to suit you.
You can grab pre-mapped lashes to achieve certain aesthetics, whether it’s ‘Kind’, ‘Dreamer’ or ‘Classy.’ Or, if you’re particularly beauty savvy, you can mix and match the lashes for a completely custom vibe.
As well as bold, black lashes, some sets are also available in brown — a trend that is gaining popularity, thanks to its more natural look (especially on those with lighter hair colours).
Ready to enhance your natural beauty? To kickstart your DIY journey, Custom Lashes has an Extensions Starter Kit that includes two choices of lashes, an applicator, the lash bond with sealant, a lash remover and a spoolie for brushing them between wears. Usually, the kit is $79.99, but right now you can grab it for just $59.99.
Shop the full Custom Lashes range here.
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