As the festive season approaches, it’s a time of joy and celebration for many, but for others, it’s a period of immense struggle. This year, the Salvation Army is bracing for what could be its most challenging Christmas in its 140-year history.
The cost-of-living crisis is hitting Australians hard, with an estimated 6.3 million people grappling with housing payments and countless families facing the prospect of a Christmas without the usual festivities or even basic necessities.
The stark reality is that one in four Australian families are concerned that their children may have to forgo Christmas presents, a symbol of the season’s joy and giving. Major Warren Elliott from the Salvation Army has voiced his concern, highlighting the unprecedented number of individuals, particularly first-timers, seeking assistance. The Salvation Army’s research paints a grim picture, with around 2.5 million families worried about providing food for their children and 1.2 million avoiding the topic of Christmas altogether because it’s simply unaffordable.
The financial strain is evident as grocery prices have soared by 33% over the past three years, and rental prices have hit record highs across major cities. Sydney, Melbourne, Brisbane, and Perth have seen staggering increases in advertised rental units, placing additional pressure on those already struggling to make ends meet.
This year, approximately 1.9 million people are expected to reach out to charities for help during the Christmas period, with over half of these individuals seeking aid for the first time. The holiday season also brings additional financial burdens, with about 19% of Australians struggling to pay medical bills.
Major Elliott has observed the tough choices people are making, such as forgoing medication or falling behind on mortgage payments, just to ensure their children experience the joy of Christmas. These decisions can lead to long-term financial difficulties, which is why the Salvation Army is not only offering immediate assistance but also budgeting advice to help people navigate these challenges.
The Salvation Army’s mission this Christmas is to raise $27 million to provide essential support such as Christmas hampers, meals, and accommodation for those in need.
The Salvation Army is facing a challenging Christmas season due to the cost-of-living crisis. How do you think we can best support organisations like theirs during this time? Share your thoughts and experiences in the comments below, and let us know how you plan to contribute to making someone’s holiday season a little brighter.
Also read: Charities uncertain of future as younger givers increasingly hard to reach
