The holiday season is upon us, and with it comes the joy of indulging in festive treats that make the season bright. Woolworths, one of Australia’s leading supermarkets, has unveiled a dessert that’s causing quite the stir among sweet-toothed shoppers. The Woolworths Biscoff Trifle, part of their festive food collection, has become the latest obsession for foodies across the nation, and it’s easy to see why.
Priced at $35 for a 1.4kg tub, this isn’t just any trifle. Woolworths has taken a beloved classic and infused it with the magic of Biscoff, the biscuit spread that has taken the world by storm. Imagine layers of creamy Biscoff custard, light vanilla sponge, and the iconic Biscoff spread, all topped with a crumble of classic Biscoff cookies. It’s a modern twist on a traditional dessert that’s often a centrepiece at Christmas gatherings.
The Biscoff Trifle has garnered attention not just for its innovative flavour profile but also for its generous size and the quality of its ingredients. Melbourne vlogger Nectorious Papi, co-host of the Three Food Guys Podcast, praised the dessert as ‘worth every cent,’ highlighting the generous use of Biscoff and the delicious layers that make up the trifle. His sentiment is echoed by fellow food enthusiasts who can’t get enough of the unique blend of flavours that Biscoff brings to the table.
The allure of Biscoff lies in its enigmatic taste – a blend that’s hard to pinpoint but undeniably addictive. Is it the hint of cinnamon, the whisper of caramel, or the vegan-friendly recipe that broadens its appeal? Whatever the secret, Australians are enamoured with the spread, and Woolworths has capitalised on this love affair by incorporating it into a dessert that’s both festive and innovative.
Food entrepreneur Nick Vavitis, known for his in-car food reviews and the mind behind Choclt, described the Biscoff Trifle as ‘beautiful’ and a true capture of the taste of Christmas. His review, along with those from other social media influencers, has sparked a frenzy among shoppers eager to get their hands on this limited-edition item.
However, the trifle’s popularity has led to a bit of a scavenger hunt, with many Woolies customers reporting that it’s ‘impossible to find anywhere.’ Despite diligent searches, some have come up empty-handed, finding only regular trifles in stock. The demand has been so high that Woolworths has advised customers to use the in-store availability function on their website to locate the dessert at their local store.
Donald Keith, Woolworths Merchandise Manager for Bakery, acknowledges Australia’s growing love affair with Lotus Biscoff, noting that millions of products fly off the shelves each year. The partnership with Lotus Biscoff to create this decadent trifle is a testament to the supermarket’s commitment to bringing innovative and festive products to Aussie tables.
What do you think of this modern twist on a classic dessert? Have you tried it yet, or is it on your festive wishlist? Share your thoughts in the comments, and let us know if it’s worth the hype. After all, the holiday season is all about treating yourself to something special!
Also read: From Generous to Shrinking: The Evolution of Quality Street Tins and the Outrage That Followed!
