Do you think porridge is a good match for Vegemite? Uncle Tobys wants to know.
The two iconic brands are considering a mash-up and want Australian consumers to vote on whether it goes ahead.
Retail World says the idea is being promoted as a double celebration, marking 130 years for Uncle Tobys and the centenary of Vegemite.
“We’re thrilled to be working with the Vegemite team to bring our two brands together and can’t wait to hear if Aussies want to see Uncle Tobys Oats with Vegemite to appear on shelves officially,” says Nestlé head of marketing Uncle Tobys’ Michelle Katz.
Vegemite marketing manager Jess Hoare adds: “As this year marks a significant milestone for both of us, it’s a no-brainer to come together and celebrate the versatility of both products – combining two icons to create something unique and flavoursome.”
Sounds ghastly, but couldn’t be as bad as vegemite chocolate.
Vote here if you want to see it on supermarket shelves soon.
This week’s best deals.
Aldi
Sensible: Götzinger Rookworst, $4.49. Not going to lie, I was worried I couldn’t find anything crazy in this week’s Aldi catalogue, and then this popped up. Rookworst is a Dutch smoked sausage, made out of pork, not in fact, rooks.
Indulgence: Ocean Royale Mussels in White Wine and Garlic Sauce, $3.99. This one is a bit of a cult buy for Aldi lovers. Quick, easy and delicious. Enjoy with plenty of crusty bread to sop up the sauces.
See the catalogue here.
Coles
Sensible: Ayam sauces, $3.20, save 80c. These rarely go on special so stock up for your pantry now. Hands down my favourite supermarket fish sauce. Oyster sauce also worth it.
Indulgence: Whittaker’s Block Chocolate Varieties, $5.50, save $1.40. I will share my love with Whittaker’s coconut chocolate variety with anyone who cares to listen. Bonus that while everything else suffers from shrinkflation, Whittaker’s seems to carry on with a hefty-sized block.
See the catalogue here.
Woolworths
Sensible: Australian forequarter lamb chops, $14/kg. I know forequarter chops don’t have a very sexy reputation but they are great on a grill barbecue. All that fat drips into the coals for a distinctive smoky flavour. Simple lemon, olive oil and herb marinade will give some extra zing.
Indulgence: Heinz Seriously Good Mayonnaise or Aioli, half price, $2.75. I love making almost everything from scratch but would rather slap my head with a tennis racquet than make mayonnaise again. Store-bought is damned good these days and the aioli variety is a bonus.
See the catalogue here.
IGA
Sensible: Chiko Rolls four-pack, $5.50, save $1.85. I’d recommend these for anyone hosting a footy finals party for the nostalgia alone. They don’t taste quite the same as in our youth, but what does?
Indulgence: Absolut Vodka, 1L, $68. Don’t muck around with vodka, it’s a not-muck-around sort of drink. If you are not mucking around, you might as well buy a litre.
See the catalogue here.
What do you think of the idea of Vegemite and porridge? Would you try it? Why not share your thoughts in the comments section below?
Also read: Do leftovers taste better the next day
