In a pointless court case, two coffee brands are suing each other over packaging.
It started with Moccona suing Vittoria about the design of its jar. That’s right, a jar.
Vittoria has filed a cross-claim defending the case, arguing that “any use of a container or a jar was not used as a trademark, but rather used as a functional container”.
What a terrific waste of time and resources.
Food has been marketed in reusable jars forever, it’s hard to imagine someone bothering to sue over that as a trademark.
Who remembers those tiny vegemite glasses that we all used for drinking glasses back in the day?
Once again, only the lawyers will win and the consumers will pay to cost the case.
Should there be some sort of arbitration to stop this sort of rubbish even getting to court?
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