[Jan Fisher]

Wendy’s burger chain in the US is considering surge pricing.

Just in case you don’t know what that is, business will load their pricing depending on demand. So if it’s a busy Saturday night in a capital city, Ubers will suddenly cost you twice what you would ordinarily pay.

It’s hard to comprehend why anyone would think this is a good idea for fast food.

I will never, ever pay surge prices for a D-grade burger. I’ll just go elsewhere.

I rarely eat this rubbish anyway, but I’m certainly not going to pay premium prices for a soggy bun and tasteless burger.

I must be one of the few people who remember Wendy’s tried to break into the Australia market back in the 80s. There was an outlet on the road between Geelong and Melbourne and it was woeful. Instead of a round burger, it was a strip of burger. Once the novelty wore off, people stayed away in droves.

Wendy’s is having another crack at the Australian market with plans to open 200 stores across Australia. Let’s hope it goes the way Starbucks did.

Would you pay surge pricing for food?

[clancambo]

If people don’t buy the revolting American “crap” burgers then Wendy’s won’t last. Better for local businesses.

[TerreyHill]

Don’t see the issue. You, and I, and the entire rest of society pay enhanced pricing for just about everything. Petrol, holidays, travel, etc food items, Xmas, Weddings, etc etc. So the same answer to Wendy’s will occur. Those who don’t care or have the cash will pay, and the rest of society will vote with their feet (or fingers in online).

[FrankC]

If their burgers are like the quality of Starbucks coffee, then they will fail miserably

[Couldabeen]

I don’t agree with the morality of “surge pricing”. An ethical business sets a price for a product and leaves it at that. It’s bad enough with petrol prices. But there are apps for that and if the brand isn’t critical, where I am, that can call up over a dozen choices.
For fast food, within 1.5km of where I live at present, we have a McDonalds, a KFC opposite, a Hungry Jacks adjacent to the KFC, a Red Rooster, a Super Rooster, a Subway, a Starbucks, an independent bakery, an old school fish and chips with burgers of many descriptions, a Chinese takeaway, a Guzman Y Gomez, Coles and Woolworths, a pub with bistro, Cafe 63, 7 Eleven, a sushi (& bowls) and a Pizza Hut.
With this amount of choice, if anyone decided to try surge pricing, they may not last very long.
Wendy’s will have to offer something special to take away from the existing vendors.

[Author]

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