I’m obviously not the only one who loves a Toblerone. The popular triangular chocolate will be produced in Slovakia, rather than Switzerland, later this year. As a result, the packaging has to be redesigned to remove the Matterhorn.
This is due to ‘Swissness’ rules.
“The ‘Swissness’ legislation strengthens the ‘Swiss Made’ designation and the Swiss cross,” says the Federal Institute of Intellectual Property.
“It provides clear rules for use of the Swiss indication of source when used for marketing purposes, which in turn contributes to preventing any wrongful use of the ‘Swiss Made’ brand. This ensures the long-term value of the label.”
The Toblerone first hit the market in 1908, made from Swiss chocolate, and quickly became hugely popular. The Matterhorn image was added in 1970.
Do you love a Toblerone? Which is your favourite variety?
.
