Woolworths has copped some backlash online after it announced it would raise the minimum spend to use its free Direct to Boot service from$30 to $50.
The Direct to Boot service allows customers to make an online order and then collect their order from their local store via a staff member delivering it directly to the boot, without the need to leave the car at all.
The service itself is free, but Woolies had listed a minimum spend of $30 to use the service.
A Woolworths spokesperson defended the price increase to news.com.au.
“Our free direct to boot services and pick up has remained unchanged for a number of years,” they said.
“Earlier this month, the minimum spend was increased by $20 from $30 to $50. We’re continuing to let customers know about this change through our stores and online.”
But customers were not happy. One frustrated woman took to Facebook to declare the move was only going to make shopping harder on pensioners and people with disabilities”.
“[They] will now either be forced to buy items they don’t need or can’t afford, or made to physically shop for themselves when they might struggle.”
Do you think the price increase is a step too far?