Stylish pensioners around the globe are proving social media stars.
You’re never too old to look and feel fantastic. Fashion is for every age, and fashion as we age reflects who we are, and what we love.
Social media for older adults includes a range of elderly influencers, each with a distinct aesthetic.
It turns out, great fashion is multi-generational. Senior influencer accounts are winning youthful fans alongside elderly social media users.
A sense of style, after all, is ageless – and always in vogue.
Please note that most accounts here are active on multiple platforms, not just Instagram. You may be able to follow on Facebook or TikTok.
Advanced Style
Photographer Ari Seth Cohen is renowned for his iconic Advanced Style project, a gorgeous celebration of self-expression, that has become a stunning celebration of over-60s fashion.
For almost a decade now, his street shots of stylish individuals have wowed the world. Blog, books, and even a documentary later, Advanced Style is an incredible project.
Take a leisurely browse through the images, and read the sentiments expressed by the subjects. Worth a browse, and a reminder life should be lived to the fullest.
Silver Fox Squad
The Silver Fox Squad LLC, a group of grey-bearded older gents who love savvy styling, is showing the young ‘uns how it’s done, one well-tailored ensemble at a time.
The squad’s members, self-described dapper men, include popular Texan influencer Irvin Randle. The hashtag he’s most associated with? #mrstealyourgrandma
Celebrating fashion, health and lifestyle, these guys are suave personified. A recent post for Breast Cancer Awareness Month included the caption: “Real men wear pink and red.”
Ginger and Carman
Bringing the Aussie flavour, these two flamboyant women and their unique styles that include great eyewear, self-describe as “Inspirers. Escapaders. Icons of Melbourne.”
The two friends are enjoying everything their hometown and beyond has to offer, while celebrating the best vintage threads. We’re all lucky to be invited along for the ride.
Uproariously fun and stylish, these trendsetters are living large, adored by social media fans around the world. Add them to your Insta feed today, you won’t regret it.
Achi and Koichi
Married for almost four decades and launching on socials in 2023, Achi and Koichi have over a million Instagram followers. Yes, this couple in their seventies are in-demand influencers.
The shots of their outfits are posted by their daughter, who has experience working on social media, and who wanted to share the unique fashion styles of her parents.
Achi and Koichi have become so popular they now have brand partnerships with some of the world’s most popular fashion houses. Click to see them showcasing outfits of the day here.
Linda and Winks
Linda Rodin is an entrepreneur, fashion stylist and designer, also known for beauty line Rodin. In her late seventies, the account has documented Linda’s life for the past decade.
Pets are an important part of many people’s lives. Originally featuring her beloved dog Winks, affectionately known as Winky, now after his passing it features her pet Romy.
A self-proclaimed lover of denim – she has a denim line, Linda Hopp. Linda also loves a good pair of braids or ponytails. Her posts have a colourful, creative and vibrant feel.
Honourable mention: Want Show As Young
Back in 2020, Chang Wan-Ji and Hsu Sho-er, a Taiwanese couple in their eighties, became a viral sensation when their grandson started an Instagram account for them.
The couple posed in clothing left behind at the laundry they had been operating for almost 70 years. Looking back at their dressing-up adventures, the fashion is so playful.
Hsu Sho-er passed away last year. Her grandson posted that they are thinking of ways to make Chang Wan-Ji less sad after her passing, and fans are ready to show their support.
Do you have a senior influencer you love to follow? Let us know in the comments section below.
Also read: Tips for finding your personal style
