Seems like a no-brainer, and it’s certainly successful in other countries, now a supermarket giant is continuing its tentative march into pharmaceutical sales.
Woolworths bought the non-retail assets, including key technologies and a warehouse, of SuperPharmacy, an online pharmacy group with six stores. Woolworths plans to rebrand the stores to match its Healthy Life Pharmacy subsidiary.
SuperPharmacy had a previous partnership with Woolworths via the Everyday Rewards program.
Overseas, pharmacies have been in supermarkets for decades, including in the UK chains of ASDA, Tesco and Sainsbury, and in Walmart, Kroger and Publix in the US.
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The Pharmacy Guild of Australia has previously argued a similar move in Australia would put patients’ health at risk and push independently owned pharmacies out of the market.
The guild said it was monitoring the development.
“We have contacted the pharmacy authorities in all jurisdictions to ensure this partnership meets registration requirements,” a guild spokesperson said.
Australians are well known for being resistant to in-house supermarket services. Big W had in-house optometrists for years but that sank without a trace and we were one of the last countries in the world to have in-house butchers and delis.
Coles and Woolworths have been more successful with ‘soft’ product lines such as car, home and pet insurance and are gradually absorbing other businesses such as pet supply chains.
This week’s best deals
IGA
Sensible: Sunrice Medium Grain white or brown rice, 5kg, $9, save $11.85. This is an insanely good special. If the thought of going through 5kg of rice is a bit daunting, share your big bag with a friend and halve the price again.
Indulgence: Whitley Neill Rhubarb and Ginger Gin, $52. It’s summer, so as far as I’m concerned, that means gin and tonic season. This is described as ‘handcrafted’, a term that scores high on the cringe factor, but it’s rated well by experts and is a good price.
See the catalogue here.
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Coles
Sensible: Beef brisket, $15/kg, save $2/kg. Thanks to the rise of American-style barbecue, beef brisket is becoming a popular cut, elevated from little-known weirdo to hipster darling, although we have had it all along brined and made into corned beef. If you need a good recipe to get you started, we love this one from recipetineats.com.
Indulgence: The Natural Confectionery Co. medium bag, half price at $2. This range kind of makes it okay to eat sweets. They bring out a new line every now and then to spice up the range – this month it’s ‘Beach Days’ with lollies shaped like sea creatures – and they have several half-sugar lines, which just makes me want to eat more to catch up.
See the catalogue here.
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Aldi
Sensible: Killarnee Lamb Loin Chops, $21.99/kg. I’m so old I remember when lamb was under $20/kg. This isn’t there yet, but it’s as close as we are probably ever going to get. This cut has a lot of fat, but that just makes it better on the barbecue. And it’s Australian lamb, so another excuse to watch the latest promotional video. It would be un-Australian not to
Indulgence: Satori Cheddar Cheese with Red Wine, $5.99. I’m not sure I shouldn’t put this in the ‘sensible’ category. Wine and cheese mixed together? Time-saving genius product.
See the catalogue here.
Woolworths
Sensible: Australian truss tomatoes, $2.90/kg. Great price for a great product. When I see the truss tomatoes at about this price, it’s the trigger to make tomato sauce for the year. It’s like childbirth – I forget how hard it is every time but still go back for more.
Indulgence: Extra large Australian cooked tiger prawns, $28/kg, save $8/kg. Supermarket seafood has come a zillion miles since back in the day when there was little more than defrosted cod. In my head I can still smell that nasty yellow insult to fish. We switched to supermarket prawns after our local fishmonger started charging $80/kg and upwards and have not been disappointed.
See the catalogue here.Would you go to a pharmacy in a supermarket? Have you tried it overseas? Why not share your opinions in the comments section below?
One will soon be able to buy the following from supermarkets: Medicines, hardware, vehicles, Funeral services, electrical goods, insurance, and houses/property. ALL in one store, making suburban shopping centres vacant and of no use at all.
NOT in favour of chemists being in supermarkets. More people out of work!
At my local supermarket, there is a ‘medicines’ section where a shopper can peruse the shelves to look for a suitable medicine. All the customer has is the product name and the information on the outer packaging of the medicine; there is no pharmacist or pharmacy assistant to discuss their needs and seek a suitable recommendation. With the regulatory authorities, the pharmaceutical industry and the Guild involved in such a decision, being many years ago, somehow patients have used this consumer availability to their advantage. Many years ago, pharmacies operated in big stores, with the idea whilst shopping, the customer could leave their prescription to be dispensed. That approach didn’t work, presumably for the stores, for the profit margin. Maybe, the times have changed, and Woolworths believes there is a business opportunity.