Consumers boycotting $1 milk will spend an extra $113.7 million this year to support independent brands, with no guarantee the proceeds are being passed on to farmers.
New analysis from CHOICE has found the $1 per litre milk boycott – which started in May as a protest against supermarkets’ driving out small producers – has found that consumers’ well-intended switch may not be helping dairy farmers.
“While consumers have poured so much into branded milk products, processors like Murray Goulburn, Fonterra, Lion and Parmalat have offered no guarantee that they will pass on the windfall to farmers,” said CHOICE head of media Tom Godfrey.
“Consumers are making decisions based on an assumption that they are helping Australian farmers. We want the big brands to be honest to help consumers make informed decisions in the supermarket.”
Read more at CHOICE.
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