Listeners in Australia can now learn more about Canada on Spotify as a way to get inspired to visit the country.
The digital experience invites users to choose how they want to discover Canada with two options. The ‘Turn It Up’ option matches users to a bustling Canadian city, while the ‘Take A Breath’ option pairs users with the beautiful landscapes and wilderness of Canada.
With Spotify’s unique API technology, the ‘Turn It Up’ path will recommend a Canadian city to users based on their music tastes and share a personalised playlist with the music of that city. Additionally, Karen Bliss, Canadian music journalist from Billboard, will explore what the music scene looked like throughout history in each city and share those stories, calling out top sites for music fans.
Read: Historic and meaningful adventures in Canada
The ‘Take a Breath’ option will also use Spotify’s API to match users with relaxing nature getaway sites in Canada such as The Rockies and the Rugged West Coast. Also, in a Spotify-first, Canadian health and wellness influencers, including Stevin Tuchiwsky (Calgary), Jeanne Rodneau-Ducharme (Quebec), Hayley Gendron (Vancouver) and Zehra Allibhai (Toronto), have created a series of guided meditation walks to highlight the natural beauty of Canada. Using 3D audio, these wellness influencers have recorded their meditation walks in real time to truly engage listeners and transport them to a Canadian paradise, no matter where they are.
“Destination Canada is excited and proud to work in partnership with Spotify on launching their first destination-led campaign,” says Gloria Loree, senior vice-president and chief marketing officer.
Read: Plan your trip to Canada’s cultural hotspot
“Connecting our target audience with a timely message about taking the time to breath and experience Canada’s outdoors through guided audio meditative walks, and contrasting that with ‘turning it up’ in our cities through Spotify playlists, is a great way to showcase Canada in a unique way and inspire the Spotify audience to dig deeper and book a 2023 trip to Canada.”
Access the microsite here: Discover Canada through Music and Sound
Have you visited Canada? Do you like to listen to music from a country that you’re visiting? Why not share your thoughts in the comments section below?
