The Victorian government has announced it will provide $200 vouchers to encourage people to visit the states regions after a nightmare 2020 that has included bushfires and shutdowns due to the COVID-19 pandemic.
As part of the Andrews government’s state budget, up to 120,000 vouchers, each worth $200, will be made available to entice more people to visit and stay in regional Victoria.
Under the $28 million initiative, which is only available to Victorian residents, the vouchers will be made available to people who spend at least $400 on accommodation, attractions or tours in regional Victoria.
The scheme is expected to be up and running in December, ensuring the benefits are felt this summer – when businesses need it most.
The Victorian government budget also provides more than $149 million to build new visitor accommodation and improve major tourist trails, including 47.5 million to build better visitor infrastructure along the Great Ocean Road and a coastal walking trail along the coastline and hinterland from Fairhaven to Grey River.
The $18.5 million Gippsland Tourism Recovery Package will build new accommodation, upgrade the East Gippsland Rail Trail, improve tourism infrastructure across Victoria’s east and support local jobs.
There is also support for the Murray River Adventure Trail, facilities at Wilsons Promontory, the Mallee Silo Art Trail, the Brambuk Cultural Centre in Halls Gap and the Ballarat Centre for Photography.
Victorian Premier Dan Andrews said that it was important to rebuild the state’s tourism sector after a terrible 2020.
“Whether it’s a day trip with the family or a tour along our stunning coast, we’re helping more people get out and enjoy the best Victoria has to offer,” Mr Andrews said.
“This funding will help tourism businesses bounce back from the challenges of this year – welcoming more visitors and employing more Victorians.”
Are you planning to visit regional Victoria next year? Will you be applying for access to the $200 travel vouchers? Will this encourage you to spend more money in the area? Do you support this initiative?
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